Donor Relations 2024 Purposed WMU Giving Day Acknowledgment Plan
Goal: to ensure all donors to the 2024 WMU Giving Day receive a meaningful acknowledgment for their gift on Giving Day which communicates the collective impact of their gift.
Strategy: to implement a multi-channel communication plan that acknowledges the donor through the medium they gave through. Content for the communications will acknowledge individual gifts as well as the collective impact of the day. We will also be utilizing student cards and videos to acknowledge top tier donors.
SCHEDULE OF EVENTS:
Week of April 1-12th
Donor relations team will coordinate with College/Academic Units to plan and implement student appreciation events. At these events, students will be signing giving day branded thank you cards and making thank you videos. The events will be promoted by College/academic unit staff. UA will provide snacks and WMU swag used as an incentive for students to attend. Goal, host events at colleges to encourage students to share thank you messages on note cards and Thankview videos.
Week of Giving Day:
Wednesday, April 17: Giving Day. Donor relations will have the 2024 Giving Day email verbiage and mailed piece prepped and ready for final Giving Day totals. We will also have student thank you cards prepped and ready to mail out to top tier donors.
Thursday, April 18: Ensure Giving Day email goes out to all donors who gave online and are currently in Salesforce. Merge donor data into print piece for those who do not have emails in the system or who mailed in their giving day donation. Ensure mailed pieces are at the post office ready to mail no later than Friday, April 19 at 5 PM.
Week after Giving Day:
Wednesday, April 26: Email and mail second wave of Giving Day donors who needed to be processed in the system before sending out acknowledgments. Use same email/print piece from week of.
Thursday, April 27: Segment full 2024 WMU Giving Day donor list into two categories, those who will receive video follow up and those who will receive student thank you card follow up, beginning with top tier donors. Depending on how many approved student videos and acknowledgement cards we receive during the week of April 1-12, this will determine the strategy for how the videos and cards are assigned.
Friday, April 28: Follow up emails will be deployed to 2024 WMU Giving Day donors who gave online with a thank you from Dr. Mongomery which includes video footage of students saying thank you.
Donors receiving student videos will receive a separate email calling them out as top tier donors which is why they are receiving this special message from a WMU student. Attach a student video with the email. Donor receiving the print piece will receive a second letter thanking them again for being a top tier donor and will include the thank you card from a WMU student.