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Design Assets

Logo

GD Logo 2024
Primary Logo
GD Horizontal Logo
Secondary Logo

 

GD Horizontal Logo with Tagline
Tagline Horizontal 

Graphics templates

We are excited to provide several options for you to create your own college/unit specific social media graphic via easy-to-use Adobe Express and Canva templates. These templates, and any graphics you create, should be for internal use only. That is, graphics created using this tool should only appear in efforts and posts generated from an officially sponsored WMU channel with the support and knowledge of a college/unit Giving Day lead.

Directions

Click “Use this template,” NOT “Edit original,” to create your images.

Click the “Download” button at the top right when you’re ready to save your image(s).

Upload it to your social media platforms.

 

NOTE: If using Adobe Express, please "duplicate" the file to rename and resave. Do not edit the original template.


Premium graphics

Right-click to save and share. 

NOTE: The tote is the only approved premium for Giving Day 2024, exclusive to donors who make a gift of $75 or more. For tax and legal reasons, you cannot offer any other premiums / gifts to incentivize donors.

Giving Day Tote

Facebook graphic of Giving Day tote

Stories graphic of Giving Day tote


Typography & color palette

  • Headers, call to action and body copy use Montserrat with various weights.
  • The stylized block font is a free font and should only be used for the Giving Day tagline and horizontal logo.
  • Gold: Primary and prominent role in the Giving Day identity
  • Brown: Accent and image overlays
  • Orange-gold: Tertiary accents/gradients

Color palette swatch (gold)

Color palette swatch (brown)

Color palette swatch (orange-gold)

University Advancement | Western Michigan University | 1903 W Michigan Ave, Kalamazoo, MI 49008-5403

University Advancement | Western Michigan University
1903 W Michigan Ave, Kalamazoo, MI 49008-5403

(269) 387-8700 | help@wmualumni.org