Success on WMU Giving Day depends on our ability to engage your audiences. We know the more alumni and donors hear from you and their peers, the more successful your college unit or program area will be.
“Support golden opportunities for Broncos” is this year’s WMU Giving Day tagline. Feel free to use it in your marketing and outreach, but it does not need to take center stage.
Marketing basics
At a minimum, plan to:
- Send email messages
- Spread the word on social media
- Rally volunteers and recruit Bronco fundraising champions for your college, department or program area
- Inform your staff
Creative direction
We want our audiences to feel:
- Pride: being part of WMU, knowing they’re supporting the WMU experience for future Broncos
- Togetherness: demonstrating the power of collective giving
- Excitement and involvement: understanding that their actions can create positive change for Broncos, helping them thrive, graduate and make their mark on the world
We want our audiences to believe:
- Students at WMU need their support.
- They’re participating in something larger than any one person.
- Their gifts to WMU serve the University and our mission—“so that all may learn.”
- Together, we really can make a difference in one day.
Message points and language suggestions
Voice and tone
- Friendly
- Winning
- Cheeky
- Grateful
Tagline: Support golden opportunities for Broncos
Subtext: Unlock giving magic on March 25 or Let’s make WMU Giving Day golden!
Sample language
You can make a difference for [AREA] today.
Join thousands of alumni, friends and fans on March 25 to support golden opportunities for Broncos.
Your gift helps students access scholarships, emergency financial assistance and Experience-Driven Learning opportunities like internships, research and study abroad.
When Bronco Nation shows up for students, they’re empowered to charge into a bright future.
Your gift of any size makes an even bigger difference today—because it’s joined with thousands of others from Broncos and supporters around the world.
Participating in special challenges on Giving Day can make your gift go further, adding an extra boost to the college, program or area you love.
It’s going to be golden! Don’t miss it!
Let’s see what we can accomplish together.
Ride, shine and support golden opportunities for Broncos!
Grab the reins and give on March 25!