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Timelines

2026 Giving Day schedule and deadlines

  • Marketing Launch: March 9
  • VIP giving opens: March 10
  • International giving Begins: March 23
  • Giving Day 2026: March 25

February

  • SUBMIT email opt-in form by February 13
  • DRAFT email, web, and social post copy
  • FINALIZE all matches and challenges
  • COORDINATE with communication teams on special asset planning and storytelling
  • REVIEW & APPROVE email messages by February 27

March

  • READY! Marketing kicks off March 9
  • CONNECT with student groups
  • RECRUIT additional fundraisers
  • SCHEDULE all social media posts
  • VOLUNTEER for a Giving Day task
  • Giving Day March 25
  • EXECUTE day of plans across all channels
  • PROMOTE Giving Day through email, social, and peer outreach
  • HAVE THE BEST GIVING DAY EVER!

University Advancement | Western Michigan University | 1903 W Michigan Ave, Kalamazoo, MI 49008-5403

University Advancement | Western Michigan University
1903 W Michigan Ave, Kalamazoo, MI 49008-5403

(269) 387-8700 | help@wmualumni.org