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Timelines

2025 Giving Day schedule and deadlines

  • Marketing starts: April 2
  • VIP giving starts: April 3
  • International giving starts: April 14
  • Giving Day 2025: April 16

March

  • SUBMIT email opt-in form by February 28
  • WRITE email copy, web copy, and social posts
  • FINALIZE matches and challenges
  • PARTNER with your communications teams to start any special asset planning
  • Donor Drive for page edits around March 12
  • CREATE new pages if desired
  • ATTEND Donor Drive office hours
  • RECRUIT fundraisers
  • SUBMIT email content form by March 14
  • PREVIEW & APPROVE email messages by March 28

April

  • READY! Your Door Drive pages should be FINISHED by April 1
  • Marketing begins on April 2
  • CONNECT with your student groups
  • RECRUIT more fundraisers
  • SCHEDULE social posts
  • VOLUNTEER for a day-of task
  • HAVE THE BEST GIVING DAY EVER!

 

University Advancement | Western Michigan University | 1903 W Michigan Ave, Kalamazoo, MI 49008-5403

University Advancement | Western Michigan University
1903 W Michigan Ave, Kalamazoo, MI 49008-5403

(269) 387-8700 | help@wmualumni.org