Success on WMU Giving Day depends on our ability to engage your audiences. We know the more alumni hear from you and their peers, the more successful your college or unit, or program area will be.
"Experience WMU Giving Day" should be mentioned throughout your marketing but does not have to take center stage on Giving Day.
Marketing basics
At a minimum, plan to:
- Send email messages
- Use social media
- Rally volunteers
- Inform your staff
Creative direction
We want our audiences to feel:
- Pride: being part of WMU, knowing they’re supporting the WMU experience for future Broncos
- Togetherness: demonstrating the power of collective action
- Excitement and involvement: knowing their actions can create positive change for WMU and help do good in the world
We want our audiences to believe:
- WMU needs their support.
- They’re participating in something larger than any one person.
- Their gifts to WMU serve the university and our mission to empower the next generation.
- Together, we really can make a difference in one day.
Message points and language suggestions
Voice and tone
- Friendly
- Winning
- Cheeky
- Grateful
Tagline: Experience WMU Giving Day
Subtext: See what we can do in just one day
Sample language
You can make a difference for [AREA] today.
Come together on April 17 to support WMU and the next generation of Broncos.
Your gift supports students by providing financial aid, increasing access, and making unique campus experiences possible.
When Broncos come together, they can make the future brighter.
Your gift of any size makes an even bigger difference today—because it’s joined with thousands of others from Broncos around the world.
It’s going to be big—and fun! Don’t miss it!
Let’s see what we can accomplish together.
Grab the reins and see what we can do in just one day!
Let's grab the reins and give on April 17!