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Timelines

2024 Giving Day schedule and deadlines

  • Marketing starts: April 3
  • VIP giving starts: April 4
  • International giving starts: April 15
  • Giving Day 2024: April 17

March

  • SUBMIT email opt-in form by March 1
  • WRITE email copy, web copy, and social posts
  • FINALIZE matches and challenges
  • PARTNER with your communications teams to start any special asset planning
  • Donor Drive for page edits around March 13
  • CREATE new pages if desired
  • ATTEND Donor Drive office hours
  • RECRUIT fundraisers
  • SUBMIT email content form by March 15
  • PREVIEW & APPROVE email messages by March 29

April

  • READY! Your Door Drive pages should be FINISHED by April 1
  • Marketing begins on April 3
  • CONNECT with your student groups
  • RECRUIT more fundraisers
  • SCHEDULE social posts
  • VOLUNTEER for a day-of task
  • HAVE THE BEST GIVING DAY EVER!

💛 Western Week Events Timeline 2024 💛 

  • Submit event resources request form
  • Event marketing details due
  • Western Week event office hours
  • Events posted on GD site
  • Resources delivered to event leads
  • April 17 – Giving Day!
  • Remaining resources pick-up
  • Submit attendance lists and photos

University Advancement | Western Michigan University | 1903 W Michigan Ave, Kalamazoo, MI 49008-5403

University Advancement | Western Michigan University
1903 W Michigan Ave, Kalamazoo, MI 49008-5403

(269) 387-8700 | help@wmualumni.org