Guide for Giving Day Champions

Help WMU raise more, connect more, and do more!

WMU Giving Day is our biggest fundraising day of the year. It's energetic and inspiring. Each year, Broncos unite to support the university and programs that make a difference. Giving Day Champions sign up to fundraise on behalf of a university fund.  

 

Know the basics

WMU Giving Day is an exciting one-day fundraising event in April. As a Champion, you can help the university create the momentum needed for a successful day.

Giving Day 2025 will be on Wednesday, April 16!

Check out the Giving Day website.

 

How do I become a Giving Day Champion?

Using DonorDrive, the Giving Day peer-to-peer fundraising tool, you can help WMU raise critical funds, connect with more people, and do more for students and the community!

Creating your fundraising page is easy.

1. Start at wmualumni.donordrive.com/event/giving-day-2025
2. Click “BECOME A CHAMPION”
3. Log in or create a new account.
4. Set a fundraising goal and select the fund you want to support.
5. Follow the instructions for customizing your page.  

 

Need help choosing the right area to support?

The Fund for Western

Gifts to the Fund for Western help the university close funding gaps and enhance the student experience at WMU. This fund is a vital resource that allows WMU to funnel donor support into the University’s most urgent priorities, including scholarships, upgrades to equipment and technology, and various opportunities that enrich the educational experience and lead to brighter futures.

College and unit funds

There are many funds across the university, including one for each college and campus unit. These funds provide immediate financial support when deans and directors need it most. Annual funds are critical to WMU achieving its vision of empowering every person to grow, thrive, and belong "so that all may learn."

Scholarships

You can change lives by fundraising for undergraduate scholarships, graduate fellowships, and professional school scholarships, which help keep a WMU education within reach for today’s students.

Browse funds to fundraise for

 

Spread the word!

Your help is crucial to Giving Day's success! You know your community better than anyone else. Choose the combination of communication channels that make sense for you.

1. Personal email
2. Phone calls or text messages
3. Social media posts with #WMUGivingDay
4. Newsletters
5. Through the “Messages” feature in your fundraiser dashboard

 

Let your network know about WMU Giving Day. Encourage others to become a Giving Day Champion, and remind them to give!

 

Not sure what to say?

Outreach will be most effective if you speak to your peers with a competitive spirit. WMU Giving Day will be a big day–and fun. Here are some additional messaging points to get you started:

• On Giving Day, your gifts have even more reach because they are joined with thousands of others, making a big difference for WMU.
• On Giving Day, your gifts can go further. You can earn challenge funds and bonuses for the areas that mean the most to you.
• Even if you’re involved with WMU in other ways, your gift of any size makes a big difference for WMU’s future.

 

Make a gift on Giving Day

Give online at the WMU Giving Day website, givingday.wmualumni.org.

By check. For gifts made by check to count toward the final Giving Day total, they must be received by 5:00 p.m. ET on Giving Day at the following address.

They should have “WMU Giving Day” written in the memo line.

WMU Foundation

Attn: Gift Processing

1903 W Michigan Ave

Kalamazoo MI 49007-5403

 

Giving Day will feature lots of promotion from University Advancement, colleges, and units. But there’s nothing more powerful than peer outreach among Bronco alumni communities.

Thank you for your support!