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FAQs

What is WMU Giving Day?

For one 24-hour period, thousands of alumni, fans, friends and others help make a difference for Western Michigan University, and for current and future Broncos, through the power of collective giving.

  • On April 17, your contribution can have an even bigger impact than usual, thanks to some generous supporters who will provide challenge funds. By making a gift, you can help your favorite areas of WMU win these special funds. Throughout the day, leaderboards will show progress in real time, and challenges and games will add to the fun and excitement.

  • One hundred percent of your gift goes directly to the area, initiative or cause that you choose. (You name it!) There are some 2,000 different funds that touch every area of campus, from academic colleges and departments to specialized scholarships and student support programs to athletics and beyond.


    All gifts, in some way, not only support student success and help Broncos graduate ready-made for their next chapter, but also enhance programs and experience-driven opportunities at the University. Plus, the colleges and units that win Giving Day challenges will receive bonus funds that support their annual funds.

  • 1. On April 17, 2024, you can make your gift here from anywhere in the world between 12 a.m. and 11:59 p.m.

    2. While we encourage you to make your gift online on April 17, you can also mail checks made out to the WMU Foundation (include WMU Giving Day in the memo line). Checks must be received before 5 p.m. on April 17 to count toward Giving Day 2024. Our mailing address is:

    WMU Foundation
    Attn: Gift Processing
    1903 W Michigan Ave
    Kalamazoo MI 49007-5403

    Our payment methods are secure, and the information collected during WMU Giving day will be used only by Western Michigan University.

  • No matter the amount, your gift will matter to a student and to WMU.

    If you work for a matching gift company, you can double or sometimes triple the impact of your gift. Please check with your human resources office for matching gift information and forms.

  • Special Bronco challenges happen throughout the day to increase the impact you have on the causes you care about.

    This year’s Giving Day Challenges will be announced in the coming weeks, so stay tuned!

  • A: Heck yes, anyone who donates $75 or more will receive a WMU-branded reusable tote bag! 

    NOTE: The tote is the only approved premium for Giving Day 2024, exclusive to donors who make a gift of $75 or more. For tax and legal reasons, you cannot offer any other premiums / gifts to incentivize donors.

University Advancement | Western Michigan University | 1903 W Michigan Ave, Kalamazoo, MI 49008-5403

University Advancement | Western Michigan University
1903 W Michigan Ave, Kalamazoo, MI 49008-5403

(269) 387-8700 | help@wmualumni.org